Spring 2026 Station Information Profile (SIP) on File with Nielsen
| Call Letter: | WFIR-AM | |
| Frequency: | 960 | |
| Station Name: | NEWSTALK 960 AM | |
| Format: | News Talk Information | |
| Network(s): | FOXNEW ABCNEW PRMIER | |
| City of License: | ROANOKE | |
| County of License: | Roanoke City | |
| Mailing Address: | 3934 ELECTRIC RD ROANOKE, VA 24018 |
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| Phone: | 540-345-1511 | |
| Fax: | 540-342-2270 | |
| URL Address: | wfirnews.com | |
| Broadcasts in HD: |
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| Internet Streams: |
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Spring 2026 Reminder:
You no longer need to submit program information to Nielsen.
To view the simulcast combos that have requested Total Line Reporting, click here .