Winter 2026 Station Information Profile (SIP) on File with Nielsen
| Call Letter: | WPRR-AM | |
| Frequency: | 1680 | |
| Station Name: | THE RIDE | |
| Format: | Urban Adult Contemporary | |
| Network(s): | IND | |
| City of License: | ADA/GRAND RAPIDS | |
| County of License: | Kent | |
| Mailing Address: | 4417 BROADMOOR AVE SE KENTWOOD, MI 49512 |
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| Phone: | 616-827-6536 | |
| Fax: | 6166987220 | |
| URL Address: | www.theridefm.com/ | |
| Broadcasts in HD: |
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| Internet Streams: |
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Winter 2026 Reminder:
You no longer need to submit program information to Nielsen.
To view the simulcast combos that have requested Total Line Reporting, click here .