Winter 2026 Station Information Profile (SIP) on File with Nielsen
| Call Letter: | WRFC-AM | |
| Frequency: | 960 | |
| Station Name: | SPORTSRADIO 960 THE REF | |
| Format: | All Sports | |
| Network(s): | ESPN | |
| City of License: | ATHENS | |
| County of License: | Clarke | |
| Mailing Address: | 1010 TOWER PLACE WATKINSVILLE, GA 30677 |
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| Phone: | 706-549-6222 | |
| Fax: | 706-353-1967 | |
| URL Address: | www.960theref.com | |
| Broadcasts in HD: |
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| Internet Streams: |
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Winter 2026 Reminder:
You no longer need to submit program information to Nielsen.
To view the simulcast combos that have requested Total Line Reporting, click here .