Winter 2026 Station Information Profile (SIP) on File with Nielsen
| Call Letter: | KSOF-FM | |
| Frequency: | 98.9 | |
| Station Name: | SOFT ROCK IHEART | |
| Format: | Adult Contemporary | |
| Network(s): | PRMIER | |
| City of License: | DINUBA/FRESNO | |
| County of License: | Tulare | |
| Mailing Address: | 83 E SHAW AVE STE 150 FRESNO, CA 93710 |
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| Phone: | 559-230-4300 | |
| Fax: | 559-241-6011 | |
| URL Address: | www.softrock989.com | |
| Broadcasts in HD: |
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| Internet Streams: |
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Winter 2026 Reminder:
You no longer need to submit program information to Nielsen.
To view the simulcast combos that have requested Total Line Reporting, click here .