Spring 2025 Station Information Profile (SIP) on File with Nielsen
| Call Letter: | WSAG-FM | |
| Frequency: | 104.1 | |
| Station Name: | SOFTROCKFAVS104THEBAY | |
| Format: | Soft Adult Contemporary | |
| Network(s): | IND | |
| City of License: | LINWOOD/BAY CITY | |
| County of License: | Bay | |
| Mailing Address: | 2000 WHITTIER ST SAGINAW, MI 48605 |
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| Phone: | 989-752-8161 | |
| Fax: | 989-752-8102 | |
| URL Address: | www.thebay104fm.com | |
| Broadcasts in HD: |
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| Internet Streams: |
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Spring 2025 Reminder:
You no longer need to submit program information to Nielsen.
To view the simulcast combos that have requested Total Line Reporting, click here .