Spring 2025 Station Information Profile (SIP) on File with Nielsen
| Call Letter: | WWMY-FM | |
| Frequency: | 102.3 | |
| Station Name: | HIGHWAY 102.3 | |
| Format: | Country | |
| Network(s): | IND | |
| City of License: | BEECH MT/BOONE | |
| County of License: | Avery | |
| Mailing Address: | 738 BLOWING ROCK RD BOONE, NC 28607 |
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| Phone: | 828-264-2411 | |
| Fax: | 828-264-2412 | |
| URL Address: | goblueridge.net | |
| Broadcasts in HD: |
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| Internet Streams: |
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Spring 2025 Reminder:
You no longer need to submit program information to Nielsen.
To view the simulcast combos that have requested Total Line Reporting, click here .